Project Scope
Industry
Safety, Security, Weapons Detection
Collateral Includes
Branding, Illustration, Layout, Iconography, Social Media, Infographics
About Evolv
Evolv is the fourth largest security detection company in the US: right underneath the TSA. Their verticals are in Sports, Healthcare, and Education. Their devices are in thousands of stadiums, schools, and event locations, and each of those locations need a case study. We managed their brand through two different rebrands, countless tradeshows, and changing advertising collateral. Our efforts with Evolv went so well that they began to use Ideometry as their exclusive design agency.
templates & digital layout
Designing a template for Evolv’s case studies, whitepapers, and other constantly used and updated documents was a gamechanger for our workflow. I designed these templates with efficiency in mind, and focused on master pages in the indesign file that was user intuitive and simple to update. We went from needing to individually edit these pdfs and spending hours to executing on them in less than an hour and a half. As as a result, our team executed hundreds of pdfs faster, better, and with less revisions as a result of the templates I developed. When they rebranded in 2024, templates were among the top requested collateral that I should execute on from my fellow designers.
iconography design & management
Evolv had an icon library that was just as much a growing, changing, and evolving asset to manage like everything else was for them. I took great joy in managing and maintaining their library and designing new icons for multiple uses and purposes. After the rebrand, more custom icons were needed and a unified approach to their build was taken. I was a part of a team that maintained, updated, and executed over 200+ icons!
special projects
One thing I love doing is special projects, and Evolv LOVED asking us to do all kinds of special, one-of-a-kind, and fun projects. I’ve designed cornhole boards, one-off intricate infographics, illustrative isometric wayfinding signage, challenge coins and more. These challenge coins were so popular that Evolv came back with a new request for them the following year. I adore professional swag and I love designing objects with texture in mind. Imagine how fun it would be to rub your thumb on these!
